How to Grow an Art Instagram Account

In today's blog post & video I'm discussing some big-picture things when trying to grow an art Instagram account. It's really important to keep these bigger things in mind when creating a marketing strategy because they will be more effective than trying a bunch of small tricks.

I will cover more specific tips and advice as we go down this path but I urge anyone that wants to create an independent art business to start here before getting into the details.

Step 1. Build a Website with a Mailing list

This may seem irrelevant to growing an instagram but there isnt much value in having a following as an independent creator unless you have a homebase. Social media can change at any moment and the algorithm may turn on you when you need it the most, so having a place where the most dedicated fans can get on a mailing list becomes crucial.

Step 2. Build Discipline & Large Body of Work

It is very difficult to build momentum on social media without a consistent flow of content.